Maybe you've heard the value of word-of-mouth advertising; according to Nielsen ratings, 92% of consumers trust their friends' and family's recommendation over traditional advertising. That doesn't mean you can simply sit back and assume that the quality of your product is so much better than your competition's that customers will be raving about it to their friends without any extra effort on your part.
I hope you are all faring well despite all of the cold and snow and snow and more snow we’ve been getting! Many of you know me already but, for the sake of those who don’t, please let me take a moment and (re-)introduce myself.
Thank you for the opportunity to serve as your Chair for the Chamber Board of Directors in 2018. I've been honored to work with exceptional board members, and we, along with our President Todd Bornhauser, have worked to be advocates for your businesses. Statistics have shown that cities and towns cannot be sustained without healthy business-friendly environments that promote the creation of jobs, retail shopping, hospitality, eating establishments, and a host of other local venues to encourage people to buy